JS Interactive, LLC

Our Creative Writer, Pete shares his understanding of copywriting vs. ghostwriting and knowing the difference. Pete shares that each service overlaps with the other. There is no universally agreed-upon definition for each job. However, most industry professionals generally see the difference between copywriting and ghostwriting like this. ✅ Copywriting: creating copy that requires no “author.” These would be the words on a website, app, or social media profile. It could also be the words on an ad, brochure, or menu. Copywriters generate consistent content to inform, persuade, entertain, or earn SEO points. Blog writing falls under this category. ✅ Ghostwriting: generating consistent content to inform, persuade, or entertain – IN SOMEONE ELSE'S NAME. To further understand this differentiation, click the link below to read the full article ⤵️ #copywriter #ghostwriter

Recent statistics from our friends at BrightLocal 🇺🇦 show 94% of high-performing brands have a dedicated local marketing strategy, compared to 60% of average-performing brands. High-performing brands refer to the businesses that said their marketing performance 'exceeded' expectations in 2023.

Say goodbye to the old ways of online searching! Google's new Search Generative Experience (SGE) is here, revolutionizing search like nothing else in the past ten years. Want to stay ahead in the SEO game? Check out these 10 top tips to tweak your SEO strategy for SGE. Click the link below to dive in ⤵️ #seo #sge

Read 10 methods to enhance your brand's credibility for SEO.

How do you build an SEO strategy that stands the test of time, allows you to achieve consistent results, and fits your company’s growth goals? By making SEO a part of your marketing culture to stay on track. Constantly think ahead, determine the direction you want to go, follow trends, and predict changes to adjust your strategy accordingly. SEO isn’t a checklist. It’s a complex, living algorithm that constantly changes and intersects with every area of your marketing. Keep SEO in mind when making all your marketing decisions so you stay near the top of your target search pages. #seo #searchengineoptimization

Google’s EEAT (Expertise, Experience, Authoritativeness, Trustworthiness) guidelines help marketers understand how they can make the highest quality content for their website visitors. Read 10 ways to optimize your content marketing's EEAT for SEO. #seo #contentmarketing

Don't let AI content impact your ability to rank in Search.  Learn how to integrate the best SEO practices in the dawn of the AI era. #contentcreation #seo #ai

"AI is like having an intern - you can't rely on its judgment, but you can rely on its help." Kyle Byers from Semrush Read 6️⃣ simple ways to humanize your AI-generated content. #contentmarketing #chatgpt #ai

"Teamwork makes the dream work," and Cassie has been instrumental in bringing this philosophy to life. We extend our heartfelt gratitude to Cassie for her commitment and dedication to ensuring the well-being of our cherished clients. Within the JS family, Cassie is a shining star among our content creators and technical writers, consistently proving herself as an invaluable member of our team. Thanks again Cassie, for all you do!

Six best practices to consider when using ChatGPT for SEO. #seo #digitalmarketing