Think Group

We're thrilled to share a glimpse into our recent collaboration with Yellow Hat, where we embraced innovation to transform how contractors interact with cutting-edge software. We engaged difficult-to-reach professionals in a setting that broke away from the conventional, ensuring their invaluable insights were heard and understood.   Our approach? A live usability study, a thoughtful incentive system, and rapid feedback analysis all culminate in actionable insights shaping the future of contractor software.   Curious to learn more about how we think creatively and the impact of our work with Yellow Hat? Dive into the brief case study on our website and discover how we're pushing the boundaries of traditional market research.   #MarketResearch #Innovation #CaseStudy #ThinkGroup #SoftwareDevelopment #UserExperience #StrategicInsights

Why Do Traditional Focus Groups Still Matter in the Age of Social Media? In today's rapidly digitizing world, many businesses are drawn to the allure of social media research. With real-time data and massive user bases, it seems like the ideal solution. But should it be your only source of research? From sample biases due to age and demographics, the echo chambers created by selective participation, to the overwhelming influence of social media influencers—there's much to be wary of. Even metrics, like likes and shares, can be deceptive indicators of genuine interest. But here's the silver lining: traditional focus groups remain relevant. They offer: - A controlled environment. - Rich qualitative insights. - A representative sampling. - Strong ethical guidelines. The secret sauce in market research isn't necessarily about choosing one over the other. Instead, it's about blending the power of both—harnessing the reach of social media with the depth and control of focus groups. Curious to dive deeper? Check out our latest blog post on the value of traditional focus groups in modern market research. Let's embrace both the old and new for richer insights! 🔍 #MarketResearch #FocusGroups #SocialMediaResearch #DigitalAge

Unlock the potential of the Lone Star State! With a thriving economy, booming tech scene, and a diverse and growing population, Austin is becoming a prime market for business expansion. Let's explore why this dynamic city could be your next golden opportunity. #mrx #marketresearch #thinkgroup #atx

Why should the fashion industry care about market research? Find out more! Whether it's understanding rapidly changing trends, gaining deep insights into our target audience, analyzing competitors, or considering global fashion landscapes, market research emerges as an indispensable tool. It's not just about surviving in this vibrant and challenging industry – it's about thriving. Check out our newest blog post for a deep dive into this topic. #mrx #thinkgroup #fashionindustry

Discover how the art of storytelling meets market research in our latest blog post. It's time to bridge the gap and resonate with the Gen Z narrative in a more meaningful way. Dive in to explore the importance of research in media and content production for a Gen Z audience in "Bridging the Gap: Gen Z Storytelling and the Role of Market Research". #mrx #thinkgroup #genz

No time? No problem! Let our dedicated team help you as we navigate and conquer your quick-turnaround projects, ensuring timely completion within 5-7 business days.   From start to finish, we bring a proactive approach, efficient project management, and a relentless commitment to meeting deadlines. Sit back, relax, and let us handle the pressure while you witness your projects take shape seamlessly.  #mrx #marketresearch #thinkgroup

Unlocking Insights, One Connection at a Time! We're excited to share that we employ a comprehensive approach to participant recruitment for research studies. From harnessing the power of social media and our extensive database to leveraging client lists and professional networks, we leave no stone unturned in finding the perfect participants for invaluable insights. Let's collaborate and uncover the untapped potential together! #mrx #marketresearch #insights #thinkgroup

"The role of the moderator is pivotal, and finding the right fit can make the difference between surface-level findings and profound insights." From conducting focus groups to facilitating in-depth interviews, these key players in market research design are essential in bringing forth crucial consumer perspectives. Their skillful guidance elicits authentic responses, revealing the true motivations and preferences that drive consumer behavior. 💡 Learn more about the importance of moderators in our newest blog post: Matching Moderators: Finding the Perfect Fit for Your Focus Group #marketresearch #moderator

In the ever-changing landscape of the beverage industry, staying ahead of the curve is essential. While digital data and insights have their place, there's an irreplaceable value in getting up close and personal with consumers and unlocking a deeper understanding through in-person market research. What makes in-person market research so crucial to the beverage industry? Find out in our newest blog post: The Crucial Role of In-Person Market Research in the Beverage Industry #marketresearch #thinkgroup

As AI propels us into a new landscape and recent concerns around AI and online data quality arise, it's time to reinforce our commitment to in-person research, a timeless and relevant methodology. Click below to read our latest blog post: The Power of In-Person Research: Unveiling the Hidden Depth and Richness. #marketresearch